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- Ultralight: Coming in at less than half the weight of the competition
- Large Interior Capacity: Eliminating thick plastic walls allows you to fit more in your cooler while taking up less exterior space
- Up to 7 days of ice — top 1% performance: Go further for longer without worrying about refilling your ice
- Floats Upright: Rugged Road offers the only cooler that’s guaranteed to float upright in the water (even when fully loaded)
- Multi-Purpose Lid: The reversible, multi-purpose lid has built-in cupholders and can even be used as a cutting board